By Patrick Spread
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Extra resources for A Theory of Support and Money Bargaining
20 12. The second phase is the Static Phase. Here the product is standardised, in the sense that a certain 'cluster' of operations has become recognised as most acceptable to customers, and price competition becomes dominant. In this phase there is a strong trend to monopoly since, just as particular operations emerged as dominant in the final product after the Search Phase, so a single price will emerge in the second phase. This trend to monopoly will be reinforced by technological factors that produce economies of scale.
The violent backing of support gives it its emotional significance, and hence its valuating function, for while we may value some things in what might be called 2 Support as a Bargaining Benefit 23 rational terms, the most important valuations are those that are emotionally charged - things, or people, that we desperately want, or fear, or love. 22. The convention that support bargaining should substitute for violence may be seen as resting on the widespread dislike of violence among human beings.
While conflict theorists tend to see society steeped in the emotions of violence, exchange theorists tend to isolate violence from the normal processes of society. Physical violence is, in effect, the negation of exchange. Exhange involves 'give and take' while physical violence involves only 'take'. In Peter Blau's account of exchange processes physical coercion is assigned a separate category in 'power-dependence' relationships. 21 43. While this isolation of physical coercion leaves open the field of peaceful social relationships to rational and reasonable analysis, it also tends to sterilise society against the emotions of violence.
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