By Jonathan Roper

Alliteration happens in a wide selection of contexts in stress-initial languages, together with Icelandic, Finnish and Mongolian. it may be present in English from Beowulf to The solar. however, alliteration continues to be an unexamined phenomenon. This pioneering quantity takes alliteration as its valuable concentration throughout numerous languages and domain names.

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PN WRY – Smith, Albert Hugh, 1961–63, The Place-Names of the West Riding of Yorkshire, English Place-Name Society 30–7. ) 2 Alliteration in English-Language Versions of Current Widespread European Idioms and Proverbs Fionnuala Carson Williams Abstract This chapter looks in a quantitative way at the frequency and kinds of alliteration caused by the repetition of a sound in adjacent words, or words close together, in idioms and proverbs, usually the sound of initial consonants, a feature which has been long-standing in both of them.

11. But there is one context in which alliteration is not derogatory – in the choice of pub names. Here, like the other idioms in use for signs, it seems to function as a marker to say ‘this is a curious name, so you can tell it is a public house, not an ordinary private one’. The range of alliteration is enormous, though unlike the field-names there is little repetition, and as with pub names in general, descriptive names such as Castle of Comfort are outnumbered by metonymic ones taken from the most disparate fields of reference – not just the traditional Blue Boar, but Big Ben, Bilbo Baggins, Bunch of Bluebells, and Battle of Britain.

10 These tried and tested idioms with alliteration are so familiar that graphic designers can allude to them without even showing words; for example, a recent advertisement on Translink’s Metro buses in Belfast, which was displayed on them both inside and outside, for Grafton Recruitment, an employment agency, simply had a photograph of a big, open peapod with regularly sized peas and the firm’s contact details. 11 As I mentioned at the beginning, the work of Dr Paczolay and EUROPHRAS provides an opportunity to look at alliteration in the most widespread proverbs and idioms currently used in Europe.

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